The event is a 24 hour nonstop innovation session where guests will be creating and thinking about the Hotel, its future customers and its potential revenue streams.
Over 30 people will join us in fluid 3 hour sessions of co-creation. Sense Worldwide, an innovation leader, engaged with this innovative idea opening The Loft for the first time ever 24hr co-design and innovation workshop in this space. The session breaks with the stereotypical idea of away-days. It also breaks with the traditional idea of a small group of people visioning. Instead we have developed an event that allows the greatest number of people possible to engage with the process for as long as they can manage.
I have always felt that something as important as thinking shouldn’t be left to chance, too much in our life (and society) depends on the quality of thinking, and this includes imagination, decision making and understanding the information we capture. We are designing the ultimate thinking experience over 24 hours, and it is brilliant to see how so many people are enthusiastic about this process of designing new businesses, and co-create society!
If you would like to check-in - make your Booking here !
Event details:
Venue: The Loft (London)
Time: the event starts on Saturday 7th August – at 12pm (Midday) and ends on Sunday 8th August (Midday) – your participation is flexible, and you are invited to check-in at your convenience!



