We are all in trouble with a world that is demanding change, for social, environmental and now financial reasons.
we saw the ‘world of plenty’ dominating our economies, and believed we would achieve common wealth through products, plenty and profit. It was all based on the Success Metrics of MORE and usually measured in ROI (returns on investment)
We are moving towards the world of People, Purpose, Planet and Profit. This, in my view, calls for a new set of metrics for success: BETTER. We need to define and support a new way of measure success, which I believe it will be measured in COI (consequences on investment).
But what are those metrics? And how do we apply them?
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Want to discuss this idea? post your comment.maria.ana@londonynot.com
Tags: Planet & Profit, Purpose
London YNOT is my way of thinking, and this space is a way of sharing ideas. I am an entrepreneurial, idea-driven systems thinker as well as a strategist, mainly interested in Design for business innovation and social change. YNOT (why not) - is an approach for problem solving and London stands for diversity, complexity and innovation.Please see more…
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