about London-YNOT

London stands for diversity, complexity and innovation.
YNOT (why not) - is an approach for problem solving.

When a problem is ill defined or very complex, the solution may be beyond analysing its causes (why), it requires imagination and the ability to generate visions of possible (and unthinkable) solutions.

Question Marks: London YNOT is beyond TM… it is about key question marks (?), either to re-define the business and business problems, the model, the vision of a brand, identify what it means for the stakeholders or to unlock new opportunities.

Find more about the opportunities to develop WHY NOT BUSINESS and ideas of the YNOT PROFESSIONAL SERVICES or … why not give me a call?

about the founder:  

Maria Ana Botelho Neves (MA)
I am an entrepreneurial, idea-driven systems thinker as well as a strategist, working in innovation projects for business and social change. Trained to be a designer, I have lead businesses and processes of change through design thinking skills, improving or developing the way we do things, the things we do, and the thinking behind how we do it.

I love to collaborate when there is a high commitment to quality and excellence, a clear and ambitious vision of the future, a sharp definition of roles, how we create value and to whom.

Industry experience:

I have worked in advertising, design, educational resources, retail, luxury retail, fashion, textiles, and corporate training, with a passion for social change, and volunteered for social inclusion and sustainability projects.

Professional roles:

• Design Strategist,
• New Business Manager
• Operations Manager
• MD own business (or entrepreneur)
• Creative Director
• Corporate Training (coach, consultant, designer)
• Marketing and Sales Manage

Most cases my work may be defined as a value creator, however is very rare to work on my own having the pleasure to create or integrate the most talented collaborative teams.