WHY NOT: BUSINESS

London YNOT is a knowledge enterprise, offering design-led strategic thinking, for business innovation, branding, systems design, change, social innovation and sustainability.

 There are two main activity fields:

Collaborative projects: from shaping an idea (vision, need, problem or challenge) into a new business or project, to identify partners, investors, define a business model, research, set-up a strategy, and implement a strategic action plan to take it to market. In general, London YNOT is a partner, sometimes an investor and others an incubator.

Thinking: creative knowledge and strategic thinking shared with clients in various ways, such as

• Consultancy and advise for strategic issues
• Innovation engineering, strategy and management
• Imagination labs,
• Presentations and public speaking
• Design-Research for insights in complex or in-depth understanding of behaviour, beliefs, or sensitive information
• Business modelling
• Market analysis, reports and strategic insights
• Futures thinking
• Design strategy
• Workshops

A key success factor is the stimulating divergent and active network of knowledge, people and expertises (without boundaries) fuelled by a creative-fluid way of thinking… where the way of solving a challenge usually starts with: why not?!